Friday 8 July 2011

Commodity brand


A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
In the automotive industry, brands were originally called marques, and marque is still often used as a synonym for brand in reference to motor vehicles.
The word "brand" is sometimes used as a metonym, referring to a company that is strongly identified with a brand.
The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them.

Commodity Tips are given  by keeping an eye on the global market and  co-relate the Indian market with Commodity Market. Also provide Commodity Combo Pack to  clients. Services gives only profit & profit in Commodity Trading, just follow the calls of Commodity Tips given by  experts and convert small investment into a huge money by Free Commodity Tips.


The brands in the commodity space may have to grab a major share of voice for establishing itself in the category. The brands which have been successful in the commodity space have invested heavily in branding and promotion. Once the brand is established, the promotional spends can be rationalized.

Your unique selling proposition (USP) tells your target market the main and most important reason they should choose your brand over competing brands. Your USP is a claim of a unique set of benefits not found anywhere else. Once you have defined your most important unique selling proposition, then you begin to build your brand based on it.

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